Choose the Right Words for Your Presentations
The words you use, or misuse, can make or break a presentation. Certain words are more rational than others, more boring, more intellectual. Some can also trigger emotions more than others. People are more likely to buy (or buy into what you are saying) if you appeal to their emotions.
Remember these three keys to effective word choice.
- Use Colorful Language to Paint a Picture That Sticks
- Contrast the strange and the familiar
- Compare the best and worst cases
- Use Conversational Language to Sound Conversational
De jure According to law
Myriad Great number
I regret I’m sorry
Accelerate Speed up
Beneficial Good for
- Don’t Shoot Yourself in the Foot by Using Words That Are …
- In poor taste
Think carefully about the words you’re using in your presentations. Paint colorful, memorable pictures. Use the words you’d use if you were talking to someone one-on-one.