Traditional, Digital, Content, Social Media, and Holistic… What’s What in Today’s Marketing World

Marketing has evolved dramatically in the past few years. Social media, the web, email, traditional mass media — you have many, many ways to reach prospects and customers. You also have a higher level of detail on each individual lead, so you can personalize your marketing efforts. It’s a lot of information and a lot to juggle. Understanding the intricate relationships among content, traditional, digital, social media, and holistic marketing will go a long way to making your marketing efforts a success.

50's TV commercial“Content marketing must work to enhance or change a behavior. If it doesn’t, it’s just content.”
Joe Pulizzi, Content Marketing Institute

Marketing: Communicating the value of a product, service, or brand to customers for the purpose of promoting or selling that product, service, or brand.

Marketing blends art and behavioral sciences, such as psychology and sociology, and makes use of information technology to interpret the data.

ThinkstockPhotos-467514116Content Marketing: Involves the creation and sharing of content in order to acquire and retain customers; this information can be presented in a variety of formats, including news, infographics, videos, e-books, photos, and website content.

Traditional Marketing: Refers to the common advertising messages we see daily and encompasses a variety of advertising and marketing media, such as print, broadcast, direct mail, and telephone.

Digital Marketing: Uses electronic devices such as personal computers, smartphones, tablets, and game ThinkstockPhotos-81754557consoles to engage with users; includes platforms such as websites, e-mail, apps, and social networks as well as non-Internet channels like TV, radio, and SMS; also referred to as online marketing, Internet marketing, or Web marketing.

Social Media Marketing: Focuses on efforts to create content that attracts attention and encourages readers to share across their own social networks; the message spreads from user to user as opposed to the brand or company itself. This form of marketing is also referred to as “earned” media.

ThinkstockPhotos-77742590Holistic Marketing: Is composed of four components: relationship, internal, integrated, and socially responsive marketing; holistic marketing attempts to improve the entire market through social responsibility and convergence.

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